How the Internet is Changing the Sports Broadcasting Industry

The internet has changed everything, including the sports broadcasting industry. It has spawned a number of new technologies and methods, such as Drones and Online-streaming. Personalized audio and online-streaming are also taking root. But what exactly are the implications of these new technologies for sports broadcasting? Let’s explore each one in more detail. In this article, we’ll look at how each one is changing the industry.


Streaming and new media platforms are redefining the way sports are broadcast. Sports rights are the foundation of most new entertainment platforms. According to Matthew Ball, former head of global strategy at Amazon Studios, any company with platform ambitions will look to sports as a starting point. This trend will continue. And it will only increase. In 2020, more sports will be broadcasted online, allowing them to reach more fans in more places.


While the negative publicity surrounding the use of drones is still present, the commercial and consumer market is proving itself less frightening as the technology matures. With the use of drones, professional and amateur sports can improve their performance levels and increase viewer engagement, and the potential of aerial footage from a drone is staggering. This article will explore some of the ways in which drone technology can change the way that professional sports are broadcasted.

At-home production

Since the coronavirus pandemic last year, at-home production has gained momentum in the industry. This technology involves sending video and audio feeds to a remote facility to add graphics and commentary. At-home production can be used for smaller events or if the venue is too far away. The advantages of this technology go beyond the convenience factor. It can increase production quality, reduce overall cost, and help broadcasters experiment with new tools and technologies.

Personalized audio

Personalized audio is becoming a popular way to watch sporting events. This technology combines the use of a headset and a wireless microphone to capture sound effects as the soccer ball moves through the air. It is a promising technology, especially for 스포츠중계, where the audience can tune into a game series from any location. Personalized audio can be accessed by smartphones, tablets, and computer speakers.

AI technology

One of the most lucrative areas of the sports industry is major league football. With billions of viewers around the world, this arena has tremendous potential. AI technology can revolutionize the broadcasting process and connect spectators to their favorite players and teams. AI can even offer interactive features for viewers to participate in sports events. For example, football teams are creating messenger bots to communicate with fans, offering updates on the game and player statistics. The AI bots also help fans to interact with each other and share in the game’s drama.