Rebranding of the Greatest Entertainment Platform – Tata Play

Since its inception, Tata Play, formerly known as Tata Sky, has not failed to provide first-class entertainment to its subscribers. Back in the year 2006, the company launched their services and since then, joy knew no bounds, and the leading DTH service provider has served their best.

Tata Play has been catering to the entire nation and reaching out to those who crave quality entertainment. The company has traversed the incredible journey for a decade and a half, taking the lead in the DTH services. They have magnificently pioneered in this business, so they decided to spread out their wings and explore a greater field.

The company has noticed how people’s interests have significantly shifted in the field of entertainment. As technology evolved with every passing day, entertainment content distribution platforms expanded their wings.

The source of entertainment was no longer limited to live broadcast channels. Various OTT platforms have transpired with time, and Tata Play decided on collaborating with them. A few years ago, the company joined hands with many OTT platforms across the globe. And since then, they have been providing premium content from both broadcast television channels and OTT platforms.

Knitting the Concept of Rebranding

With interests growing towards OTT and Broadband, the time had come for a unified identity that would enable Tata Play to scale up its position in overall content distribution while also allowing them to add new business opportunities in the future. That underlines its decision to expand the platform’s OTT services, which it has been offering for the previous two years in addition to DTH services.

Tata Play needs to guarantee that it aligns with the new digital advancements while also adhering to its core business values. Now that OTT has taken the form of mainstream entertainment, the brand’s next-level features aim to improve the TV viewing experience of its customers.

Ringing in the Bells of Revamp

27th January 2022 was a memorable day for the leading brand of DTH service providers in India. With a unique move in catering to the changing entertainment needs of people, they decided to get a complete makeover.

The company has got a new name – Tata Play, and a new logo. Besides getting a new look and identity, it has included additional services for all their existing customers and the new ones. The new service further includes Netflix in the OTT platforms, along with DTH offers incorporated into one.

Anurag Kumar, Chief Communications Officer of Tata Play, has described their creative rebranding magnificently. The rebranding took place because their main target was to live up to their subscribers’ expectations. Since there was a constant change in content preference, they wanted to reshape their identity.

Tuning of Netflix with Tata Play

And after the rebranding last month, Netflix has opened a great scope of entertainment on Tata Play at the same time. Netflix has the potential to make people glued to their screens all day. Their charismatic content and the promising outlook of Tata Play will work wonders. Get the best DTH connection today and plunge into the world of entertainment right away!

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