Every time a customer purchases a product from your business, it presents an opportunity for free marketing for your brand. Your product packaging can do more than just protect your product; it can build brand recognition, and when unique and attractive, customers will voluntarily post about it on social media, creating free publicity for you.
Studies show that almost 4 in 10 people who shop online want to share an image of a unique or branded product packaging on social media. Additionally, a significant percentage of individuals, specifically 55%, report that watching unboxing videos played a decisive role in persuading them to take a particular action.
This article provides six tips for designing product packaging that will motivate your customers to share pictures of your brand on social media.
Utilize colors to evoke emotional responses.
Using colors strategically can help you create a strong emotional connection with your customers. The emotional correlations that colors have can communicate a message that resonates with your target audience. For example, red is associated with love, danger, excitement, and strength, while blue represents trust, competence, dependability, and security. Green is linked to nature and sustainability. A rich black versus a flat black also shifts perception of your final, printed piece.
When designing your packaging, consider the emotions you want to evoke in your customers and choose colors accordingly. This can make your packaging more appealing and encourage customers to share it on social media. For example, if you own a candy store, you can sell Valentine’s Day chocolates in bright-red boxes and offer free samples in pretty pink bags with purple ribbons. Adding a handwritten note to each order can also add a personal touch and strengthen the emotional connection with your customers.
Showcase your logo proudly
Your logo is a symbol of your brand identity and values. It has the power to attract attention in the blink of an eye. Use your custom product packaging to display your logo and incorporate elements of your logo design in your packaging. If your logo features a floral motif, use the petals and vines to create a border around a box or bag. Make sure to avoid the common pitfalls when designing your custom labels.
Ensure the packaging is easy to open
Design your packaging to be easy to open, especially if your customers want to make an unboxing video. Consider the overall user experience of your packaging; if customers struggle to open it or damage the product inside, they may take to social media to complain about their negative experience with your brand. Including clear user instructions on how to open your packaging will delight your customers.
Incorporate striking visuals
One of the most effective ways to make your product packaging stand out is by using vivid imagery. The right visuals can capture customers’ attention and convey your brand message in a way that words alone cannot. When choosing imagery for your packaging, consider what emotions or feelings you want to evoke in your target audience.
High-quality, vibrant images can help to tell the story of your product and showcase its unique features. For example, if you sell a gourmet food product, using images of the ingredients, the cooking process, and the final plated dish can help convey the message of high-quality and deliciousness. Similarly, if you sell skincare products, using images of happy, radiant faces can help to communicate the benefits of your product.
It’s important to ensure that the imagery you use is of high quality and appropriate for your brand. Low-quality or unprofessional images can actually detract from the perceived value of your product. Additionally, make sure that the imagery aligns with your brand voice and values. For example, if you’re a company that prides itself on sustainability and eco-friendliness, using images of natural landscapes and greenery can help to reinforce your brand message.
Overall, using vivid imagery is an effective way to create a lasting impression with your product packaging. By using high-quality, appropriate visuals, you can communicate your brand message and create an emotional connection with your customers.
Think tactile
Highlight the texture of your product packaging to create a tactile experience for your customers. When they touch your packaging, they should feel the quality of your product, creating a sense of luxury and exclusivity. Use materials that have a unique texture, such as embossed labels, or add a layer of varnish to create a glossy or matte finish.
Consider incorporating different materials into your packaging design, such as ribbons, ropes, or textured paper, to add depth and interest. By emphasizing texture, you can also create contrast and highlight certain aspects of your product. For example, a matte finish can make a shiny logo stand out. Ultimately, creating a tactile experience will make your product stand out from the competition and leave a lasting impression on your customers.
Highlight the importance of Typography
Typography plays a crucial role in your custom product packaging. Your choice of fonts can make your packaging stand out and convey your message effectively. Select a typography style that catches the eye, be it the elegance of scripts, the simplicity of sans serifs, or the distinctiveness of handwriting-inspired fonts.
While designing your packaging, ensure that your key message is clear and concise, especially if you have limited space for copy. Pick a font that strikes a balance between aesthetics and readability and complements your brand image. The right typography can elevate your packaging and leave a lasting impression on your customers.
Conclusion
In conclusion, creating product packaging that markets itself requires creativity, understanding of your customer’s emotions, and prioritizing their experience with your product. Incorporating elements such as color, logo, texture, vivid imagery, and typography can create unique packaging that delights customers and motivates them to share it on social media.
When your customers share your product packaging on social media, they help to create free publicity for your brand, which can help to increase brand recognition, drive traffic to your website, and increase sales.
