Pay-per-click (PPC) advertising is an invaluable marketing tool for growing a business, but for the average small business, the cost of creating campaigns is prohibitive. Thankfully, white-label pay-per-click services can help you leverage the power of PPC to reach more customers and expand your business.
This article will provide you with some pro tips to get started with using white label ppc service, so you can begin taking advantage of the benefits it offers and growing your business.
What is White Label PPC?
White label pay-per-click refers to outsourcing PPC management to an agency and then re-branding and re-selling the PPC services to your clients as your own. This means you can reap the benefits of PPC without having to invest in the hiring of and training for an in-house team.
Other than that, white-label pay-per-click also gives you a lot of flexibility in terms of what you can offer your clients. This is better than having a campaign with an in-house PPC team, where you are limited by internal resources and availability.
Understanding the Basics of PPC
Before you move on to choosing the right agency and creating your campaign, it’s important to understand the basics of PPC. This will help you determine what types of PPC campaigns you should be considering, as well as the type of agency you should be working with.
Choosing the Right White Label PPC Agency
There are some things to keep in mind when choosing the right agency to partner with for white-label pay-per-click. Some of these include reputation and track record, ability to meet your budget, company culture and fit, available services, timeliness and responsiveness, and proven results.
When choosing the right PPC agency, you should make sure to ask questions about their PPC offerings, request references, and testimonials, and make sure your PPC goals and needs are being met.
Creating Your PPC Campaign
Now that you understand the basics of PPC, you can begin to create your campaign. This will depend on your business goals and the type of PPC campaigns you are considering. You can choose from a variety of PPC campaigns, including:
- Sponsored search – Making paid search results appear at the top of the page.
- Text ads – Pay-per-click ads that appear below the page search results.
- Shopping ads – Pay-per-click ads that appear at the top of the page and are targeted toward users who have been searching for products.
- Remarketing – Showing ads to people who have previously visited your website, but have not made a purchase.
- Retargeting – Showing ads to people who have visited your website.
- Native advertising – Showing ads within a publisher’s content to people who want to read that content.
- Video ads – Pay-per-view ads that appear before or during online video content.
Measuring Results and Optimizing Performance
Lastly, once your PPC campaign is up and running, it’s important to monitor results and optimize performance. You can use a data management platform to track and analyze your campaign’s performance and optimize for maximum performance.
This will depend on your business goals, but some things you might want to consider measuring include things such as ad spend, revenues generated, conversion rate, click-through rate, cost per click, cost per conversion, and revenue per conversion.
